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Vision

India pioneered the idea of Digital Public Infrastructure (DPI) with identity (Aadhaar), payments (UPI), and public digital platforms (DigiLocker, ONDC). Each of these has transformed industries and empowered citizens.

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Now it’s time for India to lead the Data Privacy Revolution.
SAHAJ envisions a world where every individual’s personal data is protected by default, and where businesses can comply with privacy laws without heavy costs or technical barriers.

SAHAJ is built to be:

  • Foundational privacy infrastructure, just like Aadhaar is for identity and UPI is for payments.
  • Global by design, usable beyond India, aligning with GDPR, CPRA, and future privacy laws.
  • Open and transparent, so people can trust it as a neutral layer.